SWOT Analysis of Swiggy- An Online Food Deliverer

Purpose: The study intents to understand the overview of brand Swiggy by identifying its competitors, marketing strategies, discussing financial performance and analysing using SWOT analysis. Design: Published scholarly articles, books webpages are referred as a secondary source for literature review related information study. Findings: has strong emphasis on customers uses web platform make process food delivery more pleasant. is well way becoming industry leader in market because efforts enhance customer experience reduce amount time needed deliveries. Since inception, company's revenue base have both increased significantly. Originality: This case highlights present status prospects Swiggy. Paper Type: Company Case